what is UGC?

User-Generated Content

• It is content that is authentic and relatable created by everyday consumers for brands to use as paid ads, social media and websites.

Why UGC?

• Consumers want to see real people using products and not professional models
  

• Consumers want to see real people sharing their thoughts  towards a product
  

• UGC content is not limited to social but also can be used for various projects and campaigns

UGC brings more confidence to purchase for prospects